How to Take the Perfect Poshmark Cover Photo

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Hey, everyone! I’ve been getting a lot of questions about selling on Poshmark since I posted this blog post last month regarding my thoughts and experience so far, so I thought I’d start sharing some tips and tricks.

The number one thing I’ve learned in my current seven-month span of selling is that a good cover photo is KEY to making a sale. Think about it: It’s a first impression. If your photo is poorly lit, the item you’re sellilng is wrinkled, and it’s laying on a dirty carpet, chances are a potential buyer will be turned off and won’t click on it. That’s not what you want.


You want your buyer intrigued from the get go—the key is to make your item (and your closet!) stand out from the slew of other items like it. You want someone to make an impulse purchase, or at the very least push that “like” button so they’ll come back to it later. So how do you do that?

  1. First and foremost, make sure whatever you’re selling is clean and as wrinkle-free as possible. Give it a wash and a light iron if needed. Lint roll if you have pets.
  2. Take your photos in natural light. Try to shoot near a window during peak daylight hours. I live in a very rainy area, so this tends to be a problem for me at times. Take advantage of that sunlight when you can!
  3. Pick a cover photo style and be consistent with it. Whether you use a mannequin, a seamstress dummy, a hanger, or the flat lay is totally up to you. Just make sure you have consistently styled cover photos—think of it as your personal brand. It makes it easier for other Poshers (other users) to remember and recognize your closet. If you’re at a loss for where to start, take a look at some of your favorite closets or some Suggested Users for ideas.
  4. Use a background that’s not too busy. I prefer a stark white background because I think it looks clean and really showcases the item, but that’s just me. You can use a bedsheet, a rug, a wall, a counter, etc. Some people even use large sheets of poster or foam board as a designated background. Whatever floats your boat! I personally use a white counter, and occasionally a white bedsheet or tablecloth. It kind of just depends on where I’m getting the best light.


Of course, the cover photo is only the first step—you then have to create the rest of the listing. Stay tuned this month for tips on creating listings that sell! Happy Poshing!

—Marge

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